Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

On March 24, 2020, there were 865 COVID cases in Japan, and the Olympics were postponed. Today, six months out from Opening Ceremonies, there are nearly 70,000. #Tokyo2020

If streaming is the priority for @ViacomCBS then why not show a streaming original like The Stand after the Super Bowl?

The TV landscape is very unpredictable... except for Hockey in Pittsburgh. The @penguins scored yesterday's biggest TV audience in Pittsburgh. One of the best US Markets for @NHL

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