Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

Will March Madness be a Superspeader event in Texas? Mask mandate gone next week and five Texas schools in the tournament... you know you'll see pictures of packed bars watching the games!

Olympics sponsors like @ToyotaMotorCorp and @CocaCola need to consider the global opposition to this summer's Olympics in their messaging for #Tokyo2020.

Survey data shows “No population surveyed thinks the Tokyo Olympics should go ahead this summer”

Data Source: Kekst CNC

"Exclusive" is an term being thrown around a lot about Amazon and NFL TNF rights. How exclusive is still unknown but I'm guessing:
- NFL Network will still air 6 games without another "TV" partner
- "Exclusive" Amazon games will still be free over the air in home markets

You have to assume we'll get fake crowd noise on TV for #Tokyo2020 with no fans in the stands.

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