Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

It's very fitting that NBCSN's last Wednesday Night Hockey is truly a Wednesday Night Rivalry game. #nyr #Capitals @NHLonNBCSports

In an era of eroding Sports TV viewership, open wheel racing is having a moment... Both #IndyCar & #F1 have posted strong US audiences to start their seasons

My heart goes out to my former colleagues, the super talented team at @NHLonNBCSports who are now tasked with finishing a lame duck season.

Some of the NHL Production team in Stamford, CT go all the way back to the OLN/VERSUS days. Tough day for them

John Ourand@Ourand_SBJ

NBC pulls out of the NHL bidding process. My SBJ story with @markjburns88.

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