Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

Initial reaction... TNT's second year will be higher rated than '21-22.
- The 10P starts in 4Q will be rough even with an AEW lead in
- Sunday afternoon's on cable will struggle
- Clearly hoping to leverage NHL stars (Matthews/McDavid) with 4 Toronto games and 6 (!) Edmonton

Sports TV Ratings@SportsTVRatings

TNT's regular season NHL schedule via @TurnerSportsPR

You know you don't always have to wait for the ratings to know that audiences will tune in. @AlexMSilverman at @MorningConsult gave us data last week showing strong fan interest in this #NFL season.

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