Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

Netflix's "We are the Champions" cheese rolling episode is must see tv. Deserves a sports emmy. "Documentary Now" but real

Prediction: With Out of Home now part of Nielsen currency, get ready for some big jumps in audience for the NFL games on Thanksgiving. You won't see the data until the following week, but the headlines will all be about the NFL's audience bump

Sounds like a cannon going off when someone hits a golf ball at The Masters. I know they're big hitters, but who is mixing this audio? #tooloud

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