Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
(609) 412-0055

Nice job @NBAonTNT promoting NHL on Turner next season during tonight's NBA game. Great promo placement with Philly being a top NHL market.

Viewership for the Olympic Trials will be an interesting indicator of interest in this summer's Olympics. As a sponsor I'd concerned if ratings for NBC's Gymnastics Champs on Sunday were down big from 2016.

Over the next 8 weeks, NASCAR's Cup series will only air on broadcast TV once. Bad time to cut the cord and be a race fan. At least IndyCar gets three broadcast races during this stretch.

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