Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
Joe@jwb3.com
(609) 412-0055

Don’t overreact when tonight's #NHLonESPN audience is lower than last week. 16 other US NHL teams will be playing during the game window. #nonexclusive

Buffalo is one of the best hockey markets, so ESPN is going to promote #NHLonESPN hard tonight, right? #BUFvsTEN

I forgot over the offseason how distracting the @BallySports scorebar is for NHL. Really needs to more to the top.

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