Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
Joe@jwb3.com
(609) 412-0055

I love #NASCAR and want to see the sport grow, but this is the most off-target promotion I have ever seen for a sport's championship.

Watch and tell me if this makes you remotely interested in watching today's Championship at #phoenixraceway

https://youtu.be/e232IzCMdiM

Between now and January, there is only ONE (!) national NHL game a week on US cable television; despite new media rights deals with two partners

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