Data Driven Strategic Insights for Sports & Media

Media Strategy, Consumer Insights, Audience Measurement and Primary Research

About Joe Brown, Founder JWB3 Media Insights
• 20 years experience in Media Research, Analytics and Insights including 10 years with NBC Sports Group
• MBA, Fordham Gabelli School of Business
• Expert Knowledge of Nielsen Audience Measurement platforms and methodologies, including National, Local, and Digital
• Developed Total Audience Delivery cross-platform metric
• Designed Primary Research Studies for programming and sales including Segmentation, Focus Groups, and Tracking Surveys
• Led all Analytics & Insights Efforts for NBC Sports Group including Broadcast, Cable, Digital and Direct to Consumer businesses
• Research lead for all internal clients – Programming, Production, Marketing, Finance, Sales Forecasting, PR, Content Distribution, and Business Development

Pandemic Study “How Essential is Sports?” published May 2020

Contact Joe Brown
Joe@jwb3.com
(609) 412-0055

Now that we live in a direct to consumer video world, NBC's 1992 Olympic Triple-Cast seems like a great idea!

https://youtu.be/ujZlt6QPjUA via @YouTube

Through the first three hours of #TokyoOlympics , NBCU priorities getting promo time:

Peacock: 4 promo airings
Sing 2: 2x
Universal Orlando: 1x
NFL Sunday Night Football: 1x
NBC Nightly News : 1x

Remember the old days, when the Olympics were all about promoting the fall lineup?

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